After reading an article about social media addiction, I decided to retreat into a virtual cave in September – just to see what it would feel like. And in light of the role played by social media in recent atrocities, being an online hermit doesn’t seem altogether crazy. But first, let me tell you about my September experiment.
It started with this article in Psychology Today. The article contains 6 questions. I answered ‘No’ to all of them, which put me firmly in the ‘Not Addicted to Social Media’ category. Nonetheless I thought abstention could be instructive.
The first thing that surprised me was how hard it was staying away. So, a word of warning for those who believe they’re not addicted to posting updates on Facebook, Twitter, Instagram, LinkedIn and Tumblr: you may be more hooked than you think.
I’d initially planned for my social media avoidance to commence on September 1 for one month. Then, the American senator John McCain passed away. This happened during the last week of August, and as I watched his daughter Meghan McCain deliver her eulogy at the memorial service held to celebrate his life, my first impulse was to post a tweet. I reached forward, before realising that it was Saturday, September 1. I was not supposed to be posting anything. I found myself debating what to do, can you imagine? I actually spent time contemplating whether to hold strong or to succumb. In the end I gave in, reasoning that I could postpone social media abstention until the next day.
This is how we get sucked in. Social media platforms have been very adept at training us in supposed ‘spontaneity’. No sooner does something happen than we reach for the nearest device in order to ‘share’. For the first few days I had to fight the urge.
And then Twitter noticed. This was by far the most interesting part of the experiment. Those of us who’re on social media – and that’s most people I know – are already accustomed to the emails routinely sent by various platforms to tell us what we’ve missed during our absence.
Twitter stood out for the intensity of its deluge. Once Twitter realised that I had not logged on for a while, it started sending me three reminders every single day. It only stopped when I resumed tweeting in October.
Think about this. Imagine how you’d feel if your mobile/cell operator were to send you 3 messages each day to remind you to use your phone. That’s the equivalent of what Twitter was doing.
Here’s the difference: your mobile/cell operator doesn’t need to remind you to use your phone. Sure, it may encourage you to use your phone more by advertising cheap minutes and ubiquitous data. At the end of the day, though, we use our phones because they’re pretty much indispensable to modern life. Social media isn’t at that stage (and on current evidence, may never get there). It’s amazing how we forget this.
What I learned during my month of not posting and sharing and reacting to every event as soon as it happened was that after a few days, I stopped missing social media. This is the greatest fear of social media platforms. That’s why they work so hard to keep us on.
Because once we start experimenting with social media detoxification, where will it all end? Heck, we may even find other ways of expressing ourselves and leave these platforms altogether. That’s the nightmare of social media owners and operators. If enough moderate people leave their platforms, then much of the venting which passes as conversation would end up in the hands of the implacably aggrieved.
Even though I’ve never been as big a fan of social media as some of my friends, I’m convinced that a month of voluntary detoxification has had an effect. My mind is less cluttered as a result. Honest.
If you’re reading this and wondering whether I’m being over the top, I’d recommend getting off social media for a week. Just try it. You may be surprised by how therapeutic the experience is.
On a slightly different note, let’s contrast Twitter’s robust response when I ceased activity with how the platform responded to a death threat reported to it. Twitter told political analyst Rochelle Ritchie that the threat she received from the now arrested pipe bomber broke none of its rules!
Such a response should be enough to focus anyone’s mind. If a death threat doesn’t break Twitter’s rules, what would?
And yes, I do intend to share this blog-post via social media. It’s a twist of post-modern irony.